Honda is now putting $1 billion into the Acura brand, in order to make more appealing products for U.S. customers.
Acura is hoping to provide the US market with exciting luxury
products like the new MDX crossover, the RLX flagship sedan and the NSX
supercar.
With this big investment into Acura, Honda is looking to boost its profits, and gain momentum in the US luxury market again.
Acura is planning to use the NSX and RLX to bring customers into the dealership, and possibly get sales to their other, more affordable products. An important product will also involve the TLX, a replacement for the TL sport-sedan.
Courtesy of House of Japan
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