Acura was named the Best Premium Brand for 2013 by ALG, which recognizes the entire Acura lineup for exceptional vehicle quality, strong brand desirability, and long-term reliability. The all-new 2013 Acura RDX performance-luxury SUV also ranked highest in the Premium Compact Utility Vehicle category. Since 2000, Acura has earned six model awards and three overall luxury brand awards from ALG.
As the leading provider of residual value information to the automotive industry, ALG's annual Residual Value Awards honor the vehicles in each industry segment that ALG predicts will retain the highest percentage of their original price after a three-year period.
"We are honored by ALG's selection of Acura as Best Premium Brand for long-term value which helps demonstrate what's smart about our 'smart luxury' brand values," said Michael Accavitti, vice president of National Marketing Operations for the Acura brand. "With RDX earning a best in segment award for Premium Compact Utility Vehicle, ALG is confirming what our customers have been telling us by purchasing the all-new RDX in record numbers for the past six months."
ALG determines the award winners through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, as well as pricing strategies are among the key factors that affect ALG's residual value forecasts.
"Acura receives the 2013 Premium Brand Residual Value Award through disciplined fleet and incentives strategies, along with intuitive packaging structure across the lineup," said Larry Dominique, President of ALG. "Acura has been bolstered with effective new products like the all-new ILX and redesigned RDX and continues to provide a strong proposition of value and luxury."
Courtesy of Acura Media Newsroom
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