Check out this stylish couple as they ride through the streets of LA in the new 2013 Acura ILX!

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Acura Future Vehicles

Acura MDX

• 2013 Acura MDX: Look for a full redesign of the MDX for the 2013 model year.

Acura NSX

• 2015 Acura NSX: Acura bragged at the 2012 Detroit Auto Show that it will bring the second-generation NSX to market inside of three years and that it will be developed and built in the USA. Details include a hybrid all-wheel-drive powertrain utilizing a gasoline V6 linked to dual-clutch gearbox housing an electric motor. Additionally, each front wheel will be powered by its own electric motor. That three electric motors packaged in a way yet to been in any performance-focused model.

  More aggressive styling will characterize the all-new NSX which is clearly a two-seater with its gasoline engine mounted transversely behind the cockpit.

Acura RDX

• 2013 Acura RDX: The second-generation RDX is powered by a 3.5-liter V6 rated at 273 horsepower and mated to a six-speed automatic transmission. The front-wheel-drive version is expected to get EPA fuel-economy ratings of 20 mpg in city driving and 28 on the highway. The five-passenger RDX also gets a longer wheelbase and wider track for enhanced stability and ride comfort, as well as an improved all-wheel-drive system and a new motion-adaptive electronic power steering system. Exterior styling changes are evolutionary.

Acura RL

• 2014 Acura RL: For the 2014 model year Acura's range-topping RL will offer the choice of gasoline or hybrid powertrains and the cabin space of a BMW 7 Series. Hybrid RLs — if that's the name Acura chooses to use for the new car — will utilize a 3.5-liter V6 paired to a seven-speed dual-clutch transmission driving the front wheels while a 20kW electric motor will drive each rear wheel. Gasoline-powered models will be front-drive only.

Acura TL

• 2012 Acura TL: Fully redesigned in 2009, the Acura TL received a midcycle refresh for the 2012 model year.

Acura TSX

• 2014 Acura TSX: Look for a full redesign of the TSX for the 2014 model year.

Acura ZDX

• 2013 Acura ZDX: An all-new vehicle during the 2010 model year, the Acura ZDX will likely get a midcycle refresh around model year 2013.

Courtesy of InsideLine.com

All-New 2013 Acura ILX On Sale with a Starting Price of $25,900

The 2013 Acura ILX goes on sale at Acura dealerships today, May 22, 2012, with a manufacturer’s suggested retail price (MSRP*) starting at $25,900. The all-new ILX offers remarkable value for the money on a luxury scale with robust feature content and premium appeal.

Serving as the gateway to the Acura brand, the all-new Acura ILX features a choice of three powertrain options, including Acura’s first-ever gasoline-electric hybrid. Equipped with an interior that is smart, spacious and sporty, the ILX will offer a number of new, premium features including a standard Keyless Access System with smart entry and pushbutton start, along with Pandora® internet radio interface and SMS text message function for smart connectivity with the world. Like all Acura models, the ILX is equipped with a rich list of standard features including a power moonroof, aluminium wheels and Bluetooth HandsFreeLink.

The entry-level ILX (starting at $25,900) is powered by a 2.0-liter inline 4-cylinder engine producing 150 horsepower paired with a Sequential SportShift 5-speed automatic transmission. For those seeking a more dynamic driving experience, the ILX can be equipped with a 2.4-liter engine ($29,200, includes the Premium Package) with an output of 201 horsepower featuring a close-ratio, six-speed manual transmission. The ILX Hybrid (starting at $28,900) makes use of a 1.5-liter inline engine and an Integrated Motor Assist electric motor. Paired with a Continuously Variable Transmission (CVT), the ILX 1.5L Hybrid has an EPA estimated** city/highway/combined fuel economy rating of 39/38/38 mpg.

The Premium Package (available as a $3,300 option; not available on the ILX Hybrid model) features leather seating surfaces, heated front seats, a power driver's seat, an upgraded 360 watt stereo system with XM® radio, HID headlights, foglights, 17-inch aluminium wheels, a multi-view rearview camera and an Active Sound Cancellation system to make for a quieter cabin.

Building on the Premium Package, the Technology Package (available on the ILX with 2.0-liter engine for $2,200) adds Acura's award winning ELS Surround audio system and a full complement of relevant technologies, including AcuraLink Satellite Communication System, Acura Navigation System with Voice Recognitio, AcuraLink Real-Time Traffic with Traffic Reroutin, AcuraLink Real-Time Weathe with radar image maps and HomeLink. The navigation system makes use of a hard disk drive (HDD) with 60 gigabytes of storage capacity— including 15 gigabytes that can be specifically allocated for music storage. The Technology package is also available on the ILX Hybrid for $5,500 and includes all Premium Package features except 17-inch aluminium wheels.

 

Courtesy of Acura Media Newsroom

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Acura Naming Conventions

It’s all in a name! In the same year that my Legend surpassed the 500,000 mile mark, the Acura brand surpassed a milestone of its own – that of celebrating 25 years as one of the world’s premier automakers. As the company launches into its next 25 years, a new image is about to unfold – and it will begin with a new naming convention that promises to better define the Acura family of cars.

I had the privilege recently of meeting with Vicki Poponi, Assistant Vice President of Product Planning at American Honda Motor Company, Inc. I’d first met Vicki in Detroit at the North American Int’l Auto Show (NAIAS) back in January and was grateful for her to take a few minutes to answer some of my own questions about the exciting momentum at Acura and the new direction that the company is going.

There were three key things that stood out to me during my conversation with Vicki about Acura’s naming conventions and the meaning behind them.

1) If you look at the word “LUXURY,” the X is at the centre. Acura is, first and foremost, a luxury brand of automobile. Even the ILX as an entry level premium vehicle still brings with it the amenities that we’ve come to expect from Acura. In the next generation of Acura vehicles, “X” will be a common thread in the name of each model. Those who tuned into the recent New York Auto Show watched the RLX reveal – the flagship model now bringing with it that symbol of luxury within its name.

2) A recognizable naming pattern will improve model identification and awareness. Acura’s sedans will all share an “LX” suffix, while the truck lineup will have “DX,” and the NSX rounds out the family as the sporty long awaited supercar that we’re all excited for. In this way, Vicki said, each type of vehicle that Acura offers will share a unified naming convention that brings a sense of belonging. In a world full of acronyms, I agree that this consistent direction will help simplify the “alphabet soup” that we’ve become so accustomed to among luxury car manufacturers and their model names.

3) What about the ILX specifically? Was there any reason this name was chosen for the all-new 2013 entry level premium offering from Acura? YES. Selecting the perfect name for a car is a far more involved process than one would think and it can take months or even years to finalize. The meaning behind “I-L-X” starts with the letter “I”. This car truly is designed with the driver in mind, complete with features that buyers in my demographic are asking for: Smart features! A car as intelligent as its driver. Let’s not forget individualistic and independent. Clearly the “I” was the right choice as the prefix for this sedan.

So, even though the ILX is “Incredible Looking” and “Impressively Luxurious,” the truth is that the I means it’s a car for the individual, the L ties it to Acura’s already great lineup of sedans, and the X rounds out the name as the ultimate center of luXury. The ILX truly lives up to its name. Huge thanks to Vicki for sharing her insight into this unsolved mystery!

Courtesy of AcuraConnected

Tyson Visits The Acura ILX National Press Event

Thank you to the author of this glowing review! Way to go Joe and Wendy!

Paragon Acura - (4.8) Star Review on DealerRater

• Thanks for the help, Joe and Wendy is very nice sales persons. I will recomended to my friends to have business with Paragon Acura. Great work. -RomanHatala

Acura Awarded Edmunds.com Best Retained Value Award for a Luxury Brand

Acura has earned the 2012 Best Retained Value® Award for a luxury brand from Edmunds.com. The Acura MDX also captured the model award for best SUV Over $45,000. Acura was given the awards for maintaining the highest projected residual values after five years of ownership as a percentage of value when new.

"It is an honor for Acura to win this award from Edmunds.com," said Jeff Conrad vice president of Acura sales. "Acura is committed to the philosophy of smart luxury, offering customers vehicles with robust feature content and premium appeal providing lasting value on a luxury scale." 

"With Acura beating out all other luxury brands" said Joe Spina, Director of Remarketing at Edmunds.com. "Acura's family of vehicles continues to expand the brand's status as one of the best values available to luxury car buyers today."

 

Courtesy of Acura Media Newsroom

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2013 Acura RDX: “Look how this is done. Everything is right!”

A modest proposal for people in the home remodeling business: Consider Acura, the luxury division of Honda Motor Co. Therein is your best example of product quality, pride in execution and genius in the matter of customer satisfaction.

You’ll find no loose fits, unfinished edges or fudged errors masquerading as a final fix. Look at the paint job on this week’s subject vehicle, the 2013 Acura RDX crossover utility wagon. The color is what Acura’s designers call “Basque Red Pearl II.”

 

The name is no big deal. Execution is. It’s perfect. The hue is so deep, it seems three-dimensional. It’s as if you could sink or dive into it. It glistens as if it were some pristine lake covering a red bottom. Study it. There are no drips, drops or orange-peel surfaces. It even passes the Mary Anne Test.

You all know my wife, Mary Anne. Certainly some of you workmen who have been redoing our Northern Virginia home know her. She’s the little woman — because she is a little woman — who has been raising Cain every time a seam has been left open, a molding isn’t quite right, tile pieces have been matted with the wrong grout or a new appliance has been delivered with a defect.

She broke down and cried on a ride in the RDX. Her lament: “Why can’t the people who are working on our house work like this? Look how this is done. Everything is right!”

Why?

I think I have an answer. There is something special about Acura’s parent corporation, Honda, even in rough times, which it has endured lately partly because of certain product misjudgments (the Honda Element wagon and 2011 Honda Civic come to mind) and partly because of harm done to its operations in an earthquake and tsunami that struck Japan in March 2011.

What’s special is that Honda and its Acura division are fanatical about getting it right, especially after they’ve gotten it wrong or have been tripped up by circumstances beyond their control. The 2013 Acura RDX is a case in point. It is a complete redesign of the 2009-12 models, which were modest remakes of the original RDX introduced in the United States in 2006.

Those first RDX models, some equipped with what Acura’s engineers dubbed “Super Handling-All-Wheel-Drive” (SH-AWD) and others with front-wheel-drive, were Acura’s entries into the hotly contested market for compact crossover utility wagons. The early RDX models were okay, which was a problem. The Honda-Acura reputation wasn’t built on “okay.” It was established on unquestioned excellence. People could buy “okay” from someone somewhere else, often at a lower price, which is what many of them did.

In response, Honda-Acura did not fudge, punt, quit (or take such a long break from the job that it seemed like quitting), or offer excuses. Instead, the company brought forth a 2013 RDX that truly lives up to the term “entry-level luxury.”

The reshaped exterior is more elegant than aggressive, more of a wagon than it is a pseudo sport-utility vehicle. The power plenum, shield-shaped front grille has been softened into something that is more inviting and less offensive than its predecessor. Interior styling is simple, ergonomically sensible in terms of instrument panel layout and made comfortable with supple, leather-trimmed seating surfaces. Standard equipment includes amenities such as a power-operated glass roof with tilt feature.

And it is all put together in a way that impresses, which is important in an industry where women either directly purchase or otherwise influence 85 percent of sales. Again, it’s the Mary Anne Factor. If you make her happy with what she can see, feel and touch, you might be able to get away with subtle, production-cost-saving changes in certain “black box” operations, such as all-wheel-drive.

That is what Honda-Acura did with the all-wheel-drive system in the 2013 RDX. The company jettisoned the SH-AWD system that won raves for handling and precision from automotive journalists — most of them young and male, many of them unmarried and childless, which means that few, if any of them, are in the market for a wagon such as the RDX anyway. In place of SH-AWD, Honda-Acura installed a lighter weight, more fuel-efficient, less expensive all-wheel-drive system that works quite well and is shared with the popular Honda CR-V wagon.

The move makes sense. Mary Anne, for example, had no complaints with the ride and handling of the RDX. She loved the vehicle’s performance, in fact. Like most of the RDX’s buyers, families, traditional or more broadly defined, Mary Anne is more interested in what appeals to or offends her tactile senses. If the wagon satisfies those senses and does a good, safe job of moving her, her people and stuff, she’s happy with that.

It’s really simple when you think about it. Even home remodelers should be able to figure it out. It comes down to this: Fix those seams. Trim those edges. Remove grout stains where they should not be. Complete all necessary caulking and appliance repairs. Please!!

Courtesy of The Washington Post

Thank you to the authors of these reviews for sharing your experience with us!Keep up the great work team!

I bought used 2011 Acura TL. The customer service is good and sales person (Yadel) is very helpful and nice person. Even though we had minor issues regarding advertised price and APR on loan, I am happy with the deal I got. Its been six months I bought the vehicle and I had my first free service at Paragon Acura recently. Overall I recommend this dealer!!! -Grandhi

This is my 3rd lease from Paragon. Overall very satisfied with the Sales Rep Sam Yip! The last two leases were with him. Some haggling about the final lease price but was OK with the final offer! Service is outstanding, always deal with Kevin! Looking forward to leasing the new RDX with Sam and hoping he offers a very, very good deal!Dealership is always very clean and they treat customers in a friendly way! -Light

Thank you Hong, for sharing your kind words with us! Keep up the great work Tom!

Paragon Acura - (5) Star Rating on Yelp

• Tom is a very nice sales guy.  Ask for him to help you buy your Acura.  Very fast and attentive.  Pleasant shopping experience. -Hong

2013 Acura ILX Track Test Video

Acura’s newest sedan took to the track for some performance testing thanks to Edmunds’ Inside Line. The model of choice for this video packed the 2.4-litre 201 horsepower engine which is mated to a close-ratio six-speed manual transmission. Combine that with its compact frame and light weight, the ILX turns out to be a fairly quick little car with some decent 0-60 and 1/4 Mile times.

 

Courtesy of AcuraConnected

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Thank you Rafael, for sharing your glowing review with us! Keep up the great work Jose!

Paragon Acura - (5) Star Review on DealerRater

• Hello, this is my second time at this dealer. I would recommended Paragon Acura to anyone that wants to have a great experience went it comes to buying a car. Jose Perez was great, he was very polite and worked hard with his manager and the rest of the staff to satisfied and closed the deal. -Rafael

Acura ILX uses robot research to limit skids

Honda's robotics research leads to more-stable vehicles.

The automaker has drawn from the superfast balancing system it uses to keep its experimental humanoid robots from toppling as they walk for use in a stability system on the new, 2013 Acura ILX compact sedan.

The ILX, loosely based on the Honda Civic, goes on sale May 22, starting at $26,795.

A full look at the ILX is in the Test Drive column here.

The "face" of Honda's humanoid robotics research is a human-acting robot Honda calls Asimo. Honda foresees a time when Asimo and its ilk will be used as "companions" to people who'd otherwise need assisted living or live-in human helpers.

Asimo walks like a person, lifting its legs one at a time and bending at the knee, and has articulated arms and hands so it can, for example, open a jar of apple butter or a bottle of sports drink for someone whose grip or arm strength is limited.

First time you see Asimo demonstrated, you'll swear there's a person inside making it move like that. Asimo and other industrial robots show up now and then at robot exhibitions around the country; worth a visit.

The robotics-inspired vehicle stability, or anti-skid, system will, Acura says, ensure "more responsive handling under icy or slippery conditions. The concept for this additional algorithm is based on patented knowledge gained from humanoid robotics research and development work."

Stability systems work by comparing what the driver intends, based largely on the steering wheel position, with what the car's actually doing. If it's not pointed as it should be, stability systems lightly apply the brakes on individual wheels to pivot the car into proper line.

The robotics-derived system speeds up the ability of the software to judge what the driver intends, making the whole anti-skid system work faster.

Courtesy of USA Today

Thank you to the authors of these reviews for sharing your experience with us! Keep up the good work team!

Paragon Acura - Positive Reviews on GoogleMaps

• my experience with Diana was quite pleasig, she has a pleasing persona;lity. she has excellent knowlege about the options of acura cars. She explained the things quite well. I am exteremely satisfied with her work. -Javaid Zargar ‎

 

• It was definitely a good experience, i had exactly in my mind what I wanted, and I gave them the price I wanted : and I got my deal very quick: That was very efficient and more than expected. They were very friendly and hospitable. It was my first experience and definitely It was a good experience. -Santosh

Old and New NSX Meet for a Photoshoot

The NSX Concept meets its predecessor for a photoshoot teased by Acura via Twitter.

The Avengers Roadster was put together with a first generation NSX in an Edmunds’ Inside Line Gallery, here we get two matching silver NSXs using the concept car. There’s no word on what the shoot is for, but with these two vehicles, you really can’t go wrong.

Courtesy of AcuraConnected

Can't you see yourself behind the wheel of this Acura MDX? It can be yours for as low as $15 per day!

Thank you Paul, for taking the time to reflect on your recent visit with us! Keep up the great work team!

Paragon Acura - (5) Star Review on GoogleMaps

• 
  This is my second lease experience with Paragon after 20 years with a competitor. Both times I found the people to be friendly, efficient and helpful. I walked into the dealership with a car and budget in mind and within 2 hours on both occasions drove off in my new car. If you know what you want and what you can afford, this is the place for a drama free consumer experience. I'll be back in 3 years for another car. -Paul

Hear from Tyson as he takes the 2013 Acura ILX for a spin in the video below.

 

Tyson was invited to Acura headquarters in Torrance, California to learn more about the ILX directly from the design and product development teams. Tyson met with Lee DaSilva, Senior Product Planner, to get all the details on the all-new ILX right from the source.

Courtesy of AcuraConnected