Thursday, April 5, 2012

Acura and Marvel Entertainment Announce Exclusive Co-Promotion Campaign for Marvel’s The Avengers

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Acura and Marvel Entertainment, LLC, announced today the details of their promotional campaign for this summer’s most anticipated film, Marvel’s The Avengers. Following the luxury automaker’s integration with THOR last summer, Acura is building on its established role as the official vehicle of S.H.I.E.L.D.

S.H.I.E.L.D., the international peacekeeping agency of the Marvel Universe, has a leading role in this film portrayal of the iconic comic book series. Throughout Marvel’s The Avengers,S.H.I.E.L.D. agents drive various Acura vehicles, including the MDX, ZDX and TL models; the completely redesigned 2013 RDX will make a cameo appearance. In addition, an Acura convertible sports car was created specifically for the film.

“Acura is developing an impressive second chapter as the official vehicle of the cutting-edge S.H.I.E.L.D. organization, enabling us to reinforce Acura’s brand philosophy of innovation and advancement, and leverage excitement for the new ILX, RDX and NSX supercar concept product news announced earlier this year,” said Susie Rossick, Acura Brand Manager.

Courtesy of AcuraConnected

Tuesday, April 3, 2012

Acura USA March 2012 Sales Results Posted by AcuraConnected on April 3rd, 2012 No comments Acura Advance Official release from www.acuranews.com: Acura Announces March 2012 Sales TSX up 15 percent 04/03/2012 – TORRANCE, Calif. Acura today announced

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The 2013 Acura RDX blazes its way through a city under siege in a new tie-in commercial with Marvel’s The Avengers.

Acura first made an appearance as a vehicle of S.H.I.E.L.D. at the end credits of Iron Man 2 and had extended its campaign with scenes in Marvel’s THOR and Captain America. The 2012 Acura TL had its own feature commercial with an encounter with The Destroyer.

The Avengers starring Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson is set to hit theatres May 4th, 2012.

See the 2013 Acura RDX heat up the screen in the commercial below and visit shieldops.com for Acura’s S.H.I.E.L.D. microsite.

Courtesy of AcuraConnected

Monday, April 2, 2012

Take a look at the great specials on all of your favorite Acura vehicles!

Thank you Robert for sharing this review of your experience with us! Great work Reginald, keep it up!

Paragon Acura - (5) Star Review on GoogleMaps

  • I had a great experience at Paragon Acura. When I was first approached by the sales person name Reginald Vanwroten, he did not pressure me at all. In fact he made me feel very comfortable. I then took a look at their inventory and saw the car I liked and then everything was set. The staff was so fast and professional , I was shocked. Before I knew, I now own a 2012 Acura TL. I have not serviced yet but so far my impression is great. Thank you. I truely love Acura. -Robert